"Eco is the Smart Choice"

SMART GUESS MATERIALS


Organic

Organic cotton

  • No pesticides
  • Safer for people
Certification required:

Organic Content Standard (OCS)

or Global Organic Textile Standard (GOTS)

Recycled

Recycled cotton

  • Reduces waste
  • Conserves natural resources

Recycled polyester & recycled nylon

  • Reduces waste
  • Reduces carbon emissions
Certification required:

Global Recycled Standard (GRS) or Recycled Claim Standard (RCS)

Did you know? Recycled polyester is made from recycled plastic bottles.

Responsible

TENCEL™ LYOCELL & MODAL - LENZING ECOVERO™ VISCOSE

  • Made from renewable wood sources
  • Sustainably managed forests protect ecosystems
  • Lower emissions and less chemicals

TENCEL™ Lyocell with REFIBRA™ technology

  • All the benefits of original TENCEL™ Lyocell & Modal
  • Uses recycled cotton from industry cutting scraps

*TENCEL™, REFIBRA™, LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

SMART GUESS Denim

is made with at least 20% certified sustainable materials as well as innovative production methods that reduce its environmental impact.

Denim Women Denim Men

SMART GUESS Clothing

is made with 20-100% certified sustainable materials that are organic, recycled or responsibly sourced.

Women Collection Men Collection

Guess 2021 goals


of GUESS denim and apparel to meet the SMART GUESS guidelines

of cotton sourced with Better Cotton Initiative (BCI)*

*BCI targets include cotton sourced for all GUESS?, Inc brands.
BCI cotton is not physical. Quantities are measured using a credit system.