"Eco is the Smart Choice"

GUESS ECO MATERIALS


Organic

Organic cotton

  • No pesticides
  • Safer for people
Certification required:

Organic Content Standard (OCS)

or Global Organic Textile Standard (GOTS)

Recycled

Recycled cotton

  • Reduces waste
  • Conserves natural resources

Recycled polyester & recycled nylon

  • Reduces waste
  • Reduces carbon emissions
Certification required:

Global Recycled Standard (GRS) or Recycled Claim Standard (RCS)

Did you know? Recycled polyester is made from recycled plastic bottles.

Responsible

TENCEL™ LYOCELL & MODAL - LENZING ECOVERO™ VISCOSE

  • Made from renewable wood sources
  • Sustainably managed forests protect ecosystems
  • Lower emissions and less chemicals

TENCEL™ Lyocell with REFIBRA™ technology

  • All the benefits of original TENCEL™ Lyocell & Modal
  • Uses recycled cotton from industry cutting scraps

*TENCEL™, REFIBRA™, LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

GUESS ECO Denim

is made with at least 20% certified sustainable materials as well as innovative production methods that reduce its environmental impact.

Denim Women Denim Men

GUESS ECO Clothing

is made with 20-100% certified sustainable materials that are organic, recycled or responsibly sourced.

Women Collection Men Collection

Action. Innovation. Collective


Dreaming bigger: this is our future

We all will create our own tomorrow - a future where the value of actions can be seen, measured, felt and shared by everyone. We see a brighter prospective for fashion and we will play our part in helping the industry create what is needed for everyone to thrive.

Creating with sustainable materials


2023

30% of our global materials portfolio will be more sustainable


2024

75% of GUESS denim mainline will be SMART GUESS


2024

100% recycled or biobased polyester for mainline


2029

100% recycled or biobased polyester across all brands

Part of the climate solution


2021

Announce roadmap to achieve SBTs


2030

Reduce Scope 1+2* greenhouse gas emissions by 50%


2030

Reduce Scope 3* (supply chain) by 30%

Optimising fashion with minimal waste


2023

Circular product design available for every major category


2023

Circular or more sustainable systems and models will be an increasingly significant part of our business


2023

100% of accessories and footwear, and 50% of ecommerce shipments will be recycled or recyclable packaging


2025

100% of product packaging to be recycled or recyclable

Discover more