This product is processed using GUESS AIRWASH™. GUESS AIRWASH™ uses up to 80% less water consumption than traditional denim washing practices. It is a technique that uses air and humidity to produce the same effect as stonewashing, without the high water consumption, harsh chemicals, and high energy consumption.
This product is processed using GUESS AIRWASH™. GUESS AIRWASH™ uses up to 80% less water consumption than traditional denim washing practices. It is a technique that uses air and humidity to produce the same effect as stonewashing, without the high water consumption, harsh chemicals, and high energy consumption.